Lontoocalling.com
To be successful, you need unique content
I developed the news and blogging site lontoocalling.com during the last months of 2008 using the “Revolution News Theme” as a platform and then launched the site in early January 2009. Editing and monitoring the site constantly has generated very valuable expertise in this kind of news medium:
- News/blog sites have to be updated as often as possible to keep readers interested
- It is advisable to use as many tags as possible to make the site more suitable for search engines
- It is crucial to have some unique content on the site
- If you can find a media partner, get it, because your site will benefit from reader directing
- If you are a professional blogger, do not just rely on Google AdSense to generate income
- Use widgets – I put the “currency widget” to my site and had plenty of new visitors as a result
Lontoocalling.com is a media partner for uusisuomi.fi, the Finnish online-only newspaper, providing reader flow in both directions. This has been a beneficial partnership.
According to GoStats the most read stories on the site have been stories about London, London fashion, travelling and movements in euro-sterling currency rates. Also stories including celebrities like Michael Jackson and Jane Goody have been among the most popular.
The site has provided readers with some unique content like photographs of London fashion and life: these have been increasingly popular.
