Online

Future income model lies in linking and reader directing

I have been a passionate blogger for some years and am in the process of starting a new professional blog. Having finished my Masters degree in Electronic Publishing at London City University in 2008, I have been testing my newly acquired web-design and other technical skills in a variety of online forums.

My London based online news site, lontoocalling.com (launched January 2009 & successful in its own right), has also proved to be an excellent platform to investigate and gain a better understanding of online publishing and online media. The site offers its Finnish readers alternative news content to the main news channels and which may be one reason for its popularity. Read more »

One of the most crucial observations about the business side of running a news site is that, if you are not large enough you cannot survive with the income from GoogleAds. The future income models have to lie in linking and charging for reader directing.

You can read more about my site and its business model on the recent study published by the Reuters Institute for the Study of Journalism. The research paper is written by Kimmo Lunden is called “The Death of Print: The Challenges and Opportunities facing the Print Media on the Web”.

It has a whole section about lontoocalling.com based on my interview. You can find it here: Kimmo Lunden.